Sunday, August 24, 2014

Good Is Bacterial, Great Is Viral





On this Independence Day, AIB (All India Bakchod) managed to do what our respective governments couldn’t do in decades. They made a video of Indians and Pakistanis talking to each other in an attempt to find why we hesitate to talk to each other. There is something about this video that convinces most that web videos hold the potential of conveying powerful messages on a range of emotive issues.
When it comes to marketing ideas, tapping trends or breaking stereotypes, a web video is a powerful medium. You relate to the topic. You like it. And you share it.

The video shared by the Facebook page of ‘Humans of Karachi, a community that follows the model of, ‘Humans of New York’ begins by asking Indians, "What comes to mind when you hear the word, 'Pakistan'?" Malala, Jihad, Ali Zafar, Coke Studio and terrorism were some of the answers. The makers of this video matched the profiles of those talking to each other, making the conversation interesting. It is endearing when a Pakistani Chelsea fan congratulates an Indian Arsenal fan. The video negotiates the uneasiness with the deftness of a narrative that is engaging. I am not sure how realistic the video is, but according to a comment, ‘it left a lump in the throat and a smile on the face'.
Read the entire article  on The Hoot.











17 comments:

  1. Enjoyed the video. Has many messages to convey. God bless the people of both the nations.

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  2. Common man on either side has no issues to fight on.
    Get rid of the politicians and live a happier life

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    1. The video conveyed what peaceniks have been trying for decades.

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  3. Love the AIB video, it touched the heart and so does the one by Kalki on rape. I mean, it's such a powerful medium using irony to make people think about ailments plaguing society.
    Loove ur post as always, Alka:)

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  4. I saw the video, read your article but somehow I can't comment on it.

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    1. No problem. The Hoot comment section is not very user friendly.

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  5. Interesting, reminds me of that coke ad where they had people across the border conversing with each other. will check it out

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    Replies
    1. Kalki Koechlin’s video on sexual harassment and rape in India, ‘It’s Your Fault’ also conveyed a strong message in a satirical manner.

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  6. Will check the Hoot...I like to watch ads :P

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  7. I liked woh kaun.. manmohan singh .. YEAH woh KAUN indeed :)

    I liked the concept though .. so what comes to your mind first ?

    and "yeah APPARENTLY he has a girlfriend" :) he he he

    Bikram's

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    1. Something about it that remains in the mind, no?
      Thanks for reading Bikram.

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